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Search Engine Marketing - Semplicity.biz


Web Site Marketing with results! 

Search engine marketing is the best way to maximize web traffic to your website. SEMplicity offers smart web site search engine marketing with your business in mind.

We offer search engine marketing to help your business gain more market share. We offer expert, and ethical web marketing consultant services to entrepreneurial businesses and organizations.
 
Our goal is simple, to help you capture your target market using the power of web marketing.  We aim to make your web marketing campaign a profit center rather than an expense.

We will provide you with a complete analysis of your current website and show your web positioning on major search engines for selected keywords.

Our Services


Web Site Analysis
Competitive Analysis
Keyword Research
Organic Search Engine Optimization
Video Optimization
CPC Campaign Management
Link Building
Hand submissions to major search engines

Our Philosophy

  • Structured information architecture
  • Quality optimized content
  • Easier navigation
  • Effective conversion funneling

Furthermore, SEMplicity acts to maximize the website’s business potential – and create new opportunities – by turning the client’s website into an advanced, leading platform that reflects the client’s business approach and business goals. The result ensures that algorithmic search engines, such as Google, Yahoo, and MSN, access all site content, categorize it correctly and distinguish specific keyword terms from the thousands available.

Statistics

  • 85% of internet users access search engines to find product and service information
  • 70% of click throughs originate from natural search engine results while 30% originate from paid search
  • 90% of users do not go beyond the first results page

Thus, when positioning websites in the first search engine results page with strategic keywords, it is exposing brands, products or services to a huge audience of prospects using search engines to find and compare products and services.

Results

  • large amounts of targeted search traffic without direct cost
  • brand visibility in high volume channel
  • a distinguished website by gaining a leading edge in search engines

How do search engines calculate site relevancy?

Search engines use a complex formula to determine document relevancy for a particular topic or category and specific keyword terms. Many other factors are involved in this computation and include the three described here.

Link popularity
Search engines tabulate the number of websites linking to a site, their contextual relevancy to the site and their authoritative rank in the category. When computing link popularity, search engines use advanced formulas for rating link loss or gain rates including historic factors, which determine the age of active links.

Textual Content
Search engines no longer rely as much on keyword density, but rather on a broader, morphological analysis of texts at an overall level.

User behavior patterns
Search engines can determine relevancy patterns based on user preference by analysis of user tastes and click throughs from the results it generated.

Call us today for a free web site analysis!

(408)930-4519 or email us at chris@semplicity.biz.

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SEMplicity is a San Jose Search engine marketing company offering SEM/SEO services. 
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